Everyone has their own unique essence about them. When it comes to building your online presence that essence is what separates you from your competition. You must loose your fear of opening yourself up to criticism and being wrong in order to tap into your UBS (Unique Brand Style). Others may have a similar style or taste, but no one can do it exactly the same as you. Allow yourself to create without abandon. You stand out and make a difference by taking risk. You have little to loose and much to gain. Here are 3 things you can do to start tapping into your UBS:
1. Tone of Voice:
Speak like a human. Whether you are selling clothes or business courses a robotic voice will not attract your ideal customer. The passion you feel about your product or service needs to be reflected when you speak about it. Write from your heart and let your unique personality shine through. Don't be "sell-sy" orrigid in tone, it comes across as inauthentic.
2. Stop the Comparison Game:
We have been conditioned to do what others do in order to reach success. But that couldn't be further from the truth. Everyone has their own journey and someone else's journey is not yours to behold. Learn from the success of others but never expect to follow some magical blueprint that is going to give you exact results. One of the biggest mistakes of new business owners is seeing a brand they like and copying it. When you copy you always stay 2 steps behind. Pick 3 brands that resonate with you and the reasons why. Once you know take those reasons and put your unique spin on them. Building a business from the ground up requires a living breathing vision. You can't live and breath someone else's dreams.
3. Find Your Audience:
Do this be first defining who your customer is. Don't just know the basic stuff like their age and gender, but know things like where they shop (Forever 21 vs. Barney's), shows they watch, socio-economic status, books/magazines they may read. Get specific! The more detailed the better. The more you know the easier it is for you to tap into their needs and market in a way that resonates with them. Once you know figure out which social media platform they frequent and nurture it. Nurture it like a baby. It's not necessary to try and concur every social platform at once. Stick to one succeed at it, then move to the next.
written & illustrated by Tiffani Nicole